Persia Campbell is a photographer and director from Ciudad Juárez who has built her career along both sides of the U.S.-Mexico border. Her work focuses on portraying women from northern Mexico, using staged photography to reimagine the intimate aesthetics of the border region.
Her work has been showcased internationally in cities including Paris, London, New York, Milan, Barcelona, and Mexico City. Her first series, Itinerario de una mujer en la frontera (Itinerary of a Woman on the Border), earned first place in the self-portrait category at the Barcelona Biennial of Photography and the International Photography Awards. It was also a finalist in the Lens Culture Art Photography Awards 2021. The series was featured in Paris at the Just Women section of the Joseph Le Palais gallery near the Pompidou Center. Additionally, she participated in the Declaraciones Cuerpo exhibition at the Centro de la Imagen, supported by the Chilean Ministry of Culture and the Mexican government, and presented it at Zona Maco 2024.
Her second series, Reminiscencias de la Frontera (Reminiscences of the Border), won the prestigious Female in Focus award by the British Journal of Photography. The series was exhibited in London, featured in The Guardian, and included in the FONCA group exhibition Creación en Movimiento at the Museo de San Ildefonso. The series' central image, 2006, received significant acclaim, winning the Colors contest by Life Frame judged by Damarice Amao, curator of photography at the Pompidou Center. They described it as “a cleverly constructed commentary on the modern world beneath its brilliantly executed surface.” The photograph was also displayed in New York by the British Journal of Photography and won second place in a competition organized by TIME magazine and the ASMP.
In 2023, Persia debuted her first solo exhibition, Ficheras, at Almanaque Gallery in Mexico City. This series was later selected by Vogue International for the 2025 Vogue Photography Festival in Milan. Vogue also recognized her as one of the 100 most talented photographic artists in the Latin American scene.
Persia’s work has been featured in renowned publications such as Nylon Magazine, Vice, Vogue, Cuartoscuro, The Guardian, and TIME.